Zeof Excluzioni – Globalizing African Fashion

Branding & Identity, Web & Digital Platforms, Content & Social

Overview

Zeof Excluzioni is a high-end African fashion brand that specializes in designing and creating bespoke attires for men. One of the distinguishing factors of this brand is the level of attention, detail and excellence that goes into every attire from the sourcing of the fabrics to the final result. We partnered with them to create an online presence that reflects these values.

The first thing we did was to implement a mini rebranding strategy that was aimed at modernizing the previously existing brand identity. We wanted an identity that feels more modern and in tune with our evolving society.

Next, we worked together to design and develop a sleek website that allows their potential customers to place orders for bespoke attires by inputting their body measurements. This was aimed at simplifying their buyer journey by relieving their customers of the stress of having to be in their showroom to have their measurements taken.

We created content with a young model showcasing their latest designs and the newest collection they released. The goal for this content strategy was to attract the young demographic and show them that they can look exquisite wearing Zeof.

Deliverables

Rebranding
Ecommerce Development
Influencer Marketing
Content Strategy
Design Strategy
“We wanted an agency that would understand our brand goals and give us the results we need. Pierlex did just that and more!”
Barr. Jideofor
CEO, Zeof Excluzioni